OTC The general manager of Gennoma Laboratorios Argentina weighs up the factors of why raising brand awareness using public television is the key success to his company communication strategy. When did Genomma first arrive in Argentina, and what is your strategy in the country today? Genomma Laboratories Argentina started in…
Mexico In the late 1990s, Rodrigo Herrera Aspra wanted to commercialize a new anti-acne formulation, and was advised by a friend who was involved in the pharmaceutical industry to hire a group of medical reps. “After thinking on this issue, I concluded there was something wrong with a business model in…
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