The Nordics is a fantastic market but is relatively small. Being a niche player, we realized that the way to profitability is to have great competence…
In Conversation
An advantage of the Swedish system is collaboration on a national and regional level which makes it easy to create new systems and innovate. The reason…
The real sweet spot comes when we find an innovative startup idea coming from the industry, that solves a problem in the public healthcare system and…
Since the beginning, we have had a very significant presence [in Sweden], closely linked to our history and heritage
I like Sweden because it provides access to a very talented workforce, especially in the Skåne region with its proximity to Copenhagen
To run a global business from a small country like Sweden, you need to have a global mindset from day one and be responsive to your…
People do not visit doctors or hospitals when healthy, so prevention will never happen at these places. The aim is to find healthy people screening projects…
Sweden has, in some cases, not focused on the lowest price per unit only, but on the most economically advantageous tender, taking several parameters into consideration;…
The history of Sweden, being a pioneer in protein science together with strong research institutions, such as the Karolinska Institute, creates a very attractive environment to…
The responsibility for driving an innovative environment lies with all stakeholders, so I encourage my peers to collaborate as, in the end, more patients will benefit…
it is evident that patient needs are really driving what is happening in the medical device industry today
Once a country has critical mass, then our ambition changes from having a country partner to establishing our own operations there
