Looking at the experiences of countries like the UK, Germany, and Italy with HTA, it is clear that if we put in place such a model…
In Conversation
Our focus at Novartis Gulf is clear, we aim to transform the standard of care for twice as many patients, twice as fast
The UAE is a country that is not waiting for the future but shaping it
Pierre Fabre has a completely different approach to its competitors as we are bringing forward pharmaceutical dermo cosmetics that have scientific studies backing them up
The UAE stands out as a shining example of a country that embraces an open-door policy, allowing the private industry to actively participate and have a…
This region is extremely vibrant with varying economies and extraordinarily rich cultures. Some markets are developing, others are developed, and we have a mix of private…
We are always looking to expand the reach of our products and when we launch new ones, the Middle East and Africa will be a priority
In emerging markets you cannot simply take a mature market strategy and try to force it to work
Being an untapped region, we have many unmet medical needs that are unique to the region such as specific rare diseases
The UAE government is extremely open to testing new ideas ... and I hope that we will be able to continue innovating around medical insurance
The patient voice is increasingly recognised as crucial in shaping healthcare policies, and we always strive to amplify those voices
In our efforts to build local capacities, we have set up training centres across Africa, the latest in Egypt, where we are training doctors, operators, and…
