Cecilia Radu – General Manager, Novo Nordisk Romania
Cecilia Radu of Novo Nordisk Romania shares her tumultuous four years that have seen declining market share and have culminated in launching the company’s first new product onto the market…
Address: Str. Academiei, Nr. 28 – 30, etaj 5, sector 1, Bucuresti, cod postal 010016, Romania
Tel: +4021.312.36.74
Web: http://www.novonordisk.ro/
Novo Nordisk is a global healthcare company with 88 years of innovation and leadership in diabetes care. The company also has leading positions within haemophilia care, growth hormone therapy and hormone replacement therapy.
Headquartered in Denmark, Novo Nordisk employs approximately 31,400 employees in 74 countries, and markets its products in 179 countries.
Novo Nordisk’s B shares are listed on NASDAQ OMX Copenhagen (Novo-B). Its ADRs are listed on the New York Stock Exchange (NVO).
Diabetes care
Haemostasis management (NovoSeven® )
Growth hormone therapy
Hormone replacement therapy (HRT)
Cecilia Radu of Novo Nordisk Romania shares her tumultuous four years that have seen declining market share and have culminated in launching the company’s first new product onto the market…
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