Interview: Ray O'Neill, Managing Director, ESS Ltd
Mr. O’Neill, you have been managing director of this company for 17 years. How have you evolved the business over that period? ESS was founded in 1991, and I joined…
Address: Guaranteed Irish Ltd., 1 Fitzwilliam Place, Dublin 2,Ireland
Tel: 353 1 6612607
Web: http://www.guaranteedirish.ie/
Irish Companies have developed a reputation for quality. For products that display the Guaranteed Irish logo know that in a increasingly competitive market it can supply a decisive edge. It’s a mark of quality. That makes it a valuable, respected, marketing tool.
The Guaranteed Irish program was established by the Irish Goods Council in 1975. Since then, this symbol has become one of the most recognized brands in the country appearing on everything from popcorn to bags of sugar and even t-shirts!
In 1982 the European Court ruled against the operation of the scheme by a state funded agency. To continue with this valuable service to industry and the community, in 1984 Guaranteed Irish Limited was formed as an independent non-profit company. To this day Guaranteed Irish continues to promote the ethos of the original program.
Mr. O’Neill, you have been managing director of this company for 17 years. How have you evolved the business over that period? ESS was founded in 1991, and I joined…
Mr. O’Neill, you have been managing director of this company for 17 years. How have you evolved the business over that period? ESS was founded in 1991, and I joined…
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